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What Is Business to Business Marketing?

Business to business marketing is the practice of marketing products or services to other businesses. This kind of marketing requires a different set of strategies. It also involves using a number of conversion tactics, which differ from consumer-focused campaigns. The main goal of B2B marketing is to create and develop relationships with other businesses in…

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The Importance of Business Models

Developing a business model is a useful tool for entrepreneurs and investors. It helps to define a company’s value proposition, and outlines its revenue streams and potential costs. This high level strategy will help a new company recruit the talent and resources it needs to succeed, as well as anticipate the challenges it faces in…

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Small Business Incentives

There are a number of small business incentives to help you get your foot in the door. If you are considering a small business, you should check out the Small Business Administration (SBA) or the FDIC’s Money Smart for Small Business portal to see if there are any special programs that will be available to…

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Launching a Small Business

Small businesses are a vital part of local communities. They offer opportunities to entrepreneurs, keep money close to home, and create jobs in the neighborhood. Some businesses, like restaurants, hair salons, or photography, have just a few employees. Other small businesses have hundreds or even thousands of employees. A small business is a type of…

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The Importance of Business Plans

A business plan is an important part of starting or running a new or existing business. It is a document that is formally written and typically includes a number of components that help explain how the business is organized and how it plans to run its day-to-day operations. One of the most important aspects of…

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The Role of a Business Owner

Businesses are enterprises that produce goods and services for the purpose of selling them for a profit. Business owners are individuals who are in charge of the day-to-day operations of a business and manage the financial and monetary aspects of the business. The primary goal of business owners is to increase the net profits of…

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What Is Project Management?

A project is an undertaking, typically an endeavor to create or deliver some type of value. These may include new products, services, or improvements to a business process. They can be large or small, and they are typically carried out by a team of professionals. Depending on the type of project, it may have a…

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The Importance of Management

Management is a process of planning, organizing, leading, and controlling people to achieve goals. It is a scientific and social process based on the basic principles of universal application. Management is the guiding principle of every organization. In the beginning, management was carried out by the owners of commercial enterprises. However, as organizations became more…

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The Retail Industry

The retail industry is the largest private sector employer in the U.S., supporting 52 million jobs. Retailers sell finished goods to consumers and provide convenience. They may also provide services, such as insurance, private healthcare, or tourism. Most retailers buy from manufacturers in bulk, and then resell them at a discount to end users. In…