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The Importance of Strategic Planning

Strategic planning is the process of identifying an organization’s assets, creating a forward-focused vision and establishing measurable goals to achieve it. This includes gathering data from the internal and external environments and involving stakeholders. It may involve a consulting firm or a group within the organization. Developing a clear and effective plan is essential if…

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7 Free Tips to Improve Your Local Marketing

Local marketing is the key to attracting customers to your business. It’s simple, effective, and affordable. It’s a great way to build brand awareness, increase foot traffic, and drive more business to your local store. Here are seven free tips to improve your local marketing. A small business is a crucial part of the fabric…