Small Business Marketing – How to Use Online Reviews to Your Advantage


There is a lot to be said for small business marketing. It’s not always possible to hire an in-house marketer or pay for an expensive ad in the newspaper. Moreover, a small business may not be able to devote the resources it needs to create a slick website. To avoid the ire of Google and other search engines, a small business may want to invest in the right tools and technologies.

One of the best ways to promote your small business is through online reviews. In fact, 94% of consumers have read an online review in the last year. The trick is to leverage this to your advantage. By leveraging the powers of the internet, a small business can create a buzz amongst its potential customers, paving the way for a steady flow of new clients. Of course, the hard part is keeping them coming back for more. Thankfully, there are tools in place to help you do just that.

What’s more, there are many free and low-cost ways to glean this type of information. For example, an email announcing your new blog post can snare new subscribers. Alternatively, you can also make use of a social media site such as Facebook, Twitter, and Pinterest to build a following. Lastly, make it a point to interact with your customers in person, as it will make for a more personal touch and a more rewarding experience for all involved. This is especially true if your company has a brick-and-mortar storefront. Besides, how can you expect people to shop for you if they can’t get in the door?

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